

J. Cole… B.o.B. … Naledge… and now, a couple’a jerks.
Pushing forward from a supposed fad to full-fledged movement, new crew Audio Push, featuring Cali-bred teens Oktane and Pricetag, is taking the jerk dance craze to the spotlight following YouTube sensation “Teach Me How to Jerk” music video. Audio Push is taking that momentum and applying the duo’s contagious energy to a new mixtape, The Soundcheck, dropping by the time you finish reading this. Oktane and Pricetag sat down with MTV to talk about about the latest, and… oh, would you look at that – Oktane representing ® Society Orignal Products‘ The Fontastic Tee and spring/summer’s The Nine to Five Vest… cop the latest Light Speed Jacket for the fall look. Word.
Click the image above to check out the interview, and listen to more of Audio Push’s music here. Click the image below to download a free copy of The Soundcheck:


Posted 8 months, 2 weeks ago at 4:12 pm. Add a comment

Our dudes are everywhere these days.
Over the past couple weeks alone, ®Society Original Products gear has been prominently featured as the the garment of choice for musicians Bobby Ray (a.k.a. B.o.B.), J. Cole, Tiron, The Kid Daytona, Kardinal Offishal, Naledge of Kidz in the Hall and The Kickdrums to name a few. ®S.O.P. has furthermore been presented all over the internets and on television shows with its product front and center, and we’ve got clips to share; check it all out after the jump:
(®Society Original Products - Love, Hype, and the Pursuit of Happiness)

Now… you love contests, and we love hosting them – and our latest involves site-jackers ®Society Original Products.
Here’s your chance to win an ®S.O.P. Fall/Holliday ’09 prize pack including a tee, New Era fitted, hoodie and jacket – all you have to do is send us your full name, hat and garment sizes with a contact e-mail address; we’ll do the rest, selecting one lucky bastard at random every Friday for the next three weeks. The first winner will be announced Saturday, November 21st, so submit your entry as soon as fuckin’ possible to contest@karmaloop.com with the subject line: Society Original Products Contest. All contest entries must be submitted no later than Thursday, December 4th for consideration.
Good luck!
Posted 8 months, 2 weeks ago at 2:56 pm. 1 comment

We caught J. Cole showing his ®S.O.P. swagger yesterday with The People’s Choice New Era fitted, and today we have Naledge of Kidz in the Hall presenting The Life Line Jacket at last month’s CMJ Music Marathon in New York City. Go to the jump and check out some of Naledge’s music, and be sure to check out our Chicago brethren at RubyHornet.com – Karmaloop features a Look of the Week and the site is absolutely filled with crazy features, interviews, music from editor-in-chief DJ RTC & pals, The Key to Naledge blog, and much, much more.
(Get Naledge:)

Focus

Star Struck

Cake-A-Holic



The Life Line Jacket
Posted 8 months, 3 weeks ago at 5:29 pm. Add a comment
Roc Nation representer J. Cole was seen on the MuchOnDemand television show (Canadialand’s answer to MTV or some shit) reppin’ ®Society Original Products‘ The People’s Choice New Era fitted at the 3:20 mark. Cop yours here at Karmaloop, and stay tuned for an ®S.O.P. surprise next week. In the meantime, check out the jump to hear some of J. Cole’s music if you haven’t already – this dude is next, we swear.
NOTE: Our videos are disabled for the time being – please click the image of J. Cole below to check out his appearance with the ®S.O.P. fitted and learn more about what dude has in store for the future.
(J. Cole:)

Lights, Please

Dead Presidents II

I Really Mean It

Simba

Posted 8 months, 3 weeks ago at 6:58 pm. Add a comment